EUROPEAN TOUR



  Rolex

Internationally recognized as the world’s premier luxury timepiece, Rolex has been leading the watch industry since the company was founded in the early 1900's. With an unrivalled reputation for superb craftsmanship and quality, Rolex is best known for its many innovations including the Oyster case, self-winding Perpetual rotor and Day-Date feature.

Today, Rolex supports premier events throughout the world with a presence in equestrian events, golf, motorsports, tennis, yachting, culture and arts, as well as philanthropic programs. The Rolex association with golf began in 1967 when Arnold Palmer was presented with a gold Oyster Perpetual watch to honour his many achievements. Since that time Rolex has forged relationships with many of the game's greatest players and its major organizations. Integrity, precision and the skilful pursuit of excellence have made Rolex and golf perfect partners.

Amongst the many global golf properties that Rolex supports are The Open Championship, The Senior Open Championship, the Ryder Cup and the Rolex Trophy



  BMW

Official Car
        

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold about 2.35 million cars and more than 145,000 motorcycles worldwide.

The BMW Group sets trends in production technology and sustainability as an innovation leader with an intelligent material mix, a technological shift towards digitalisation and resource-efficient production. At the same time, flexibility and continuous optimisation of value chains ensure competitiveness.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. With Efficient Dynamics, the BMW Group consistently implements the principle of sustainable mobility and is steadily reducing its vehicles’ fuel consumption and emissions.

BMW title sponsors three premier events on the European Tour. BMW is also Official Partner of the European Tour and of the Ryder Cup in Europe.                        

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Emirates

 Emirates is one of the leading supporters of major golf tournaments across the globe and is the Official Airline Partner of the European Tour.  

Emirates supports nineteen events on the European Tour International Schedule, and the Race to Dubai of which Emirates is also a sponsor including: Australian PGA Championship (Australia), UBS Hong Kong Open (UK), BMW South African Open (SA), Maybank Championship (Malaysia), ISPS HANDA World Super 6 Perth (Australia), Joburg Open (SA), Hero Indian Open (India), BMW PGA Championship (UK), Nordea Masters (Sweden), Lyoness Open (Austria), BMW International Open (Germany), Dubai Duty Free Irish Open hosted by the Rory Foundation (Ireland), Aberdeen Asset Management Scottish Open (UK), D+D Real Czech Masters (Czech), Portugal Masters (Portugal), Italian Open (Italy), WGC-HSBC Champions (China), Nedbank Golf Challenge (SA), and the season ending DP World Tour Championship, Dubai (UAE).


  Titleist

Official Golf Ball

The Titleist brand is globally recognised as Golf's Symbol of Excellence. 
 
The Titleist golf ball embodies product performance and quality excellence and is the unequivocal #1 ball in golf at every level of the game, as it has been for more than 65 years and counting. Titleist golf balls remain the overwhelming ball of choice of professionals at every tournament worldwide.

Titleist golf clubs have also earned broad acceptance with tour professionals, club professionals and competitive amateurs worldwide through an unwavering commitment to performance, quality excellence and fitting.

Titleist will support players through an on site tour van service and practice balls at every European Tour sanctioned event, and enjoys presence on the European Tour's website www.europeantour.com.

Being one of the game's most iconic brands, Titleist is delighted to continue its longstanding relationship with The European Tour as an Official Partner.

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